Archive for June, 200830 Jun2008 Selling Products To Make Money Online (Part 1)Posted by: Shannon Lilly in Series PostsHave you ever wondered if its possible to sell products and make money online? Well I am going to find out once and for all while I document my every move for the world to see! I am starting an online training company called SimpleTutors.com. The site will focus on digital training of every kind from Web Design and Photoshop to Coding and Pc help. Its still in the early stages of development but I have just completed the logo and could not resist showing you all it! Be sure and bookmark the site SimpleTutors.com for the future as you never know what you might need to learn!
Let me explain my madness… I used to run a training company called 3dgamics.com but closed it down after finally realising I just didn’t have any 3d graphic skills so I was not qualified to teach others. While the business was overall a flop the last year I ran it I did make about 2,000.00 profit. That’s not huge but it is $150.00/mo business on the net. 3dgamics was my first real company / project that was somewhat successful. Although i closed it down I did learn a lot from it and I learned how to deal with people better. Since closing it I have had thoughts of starting a training company in a bigger market of which I am now finally ready to do with SimpleTutors.com Anyhow now that you know the backhistory to the idea let me explain my plans and all that kind of stuff. Basically I am starting the site and stuff on my own with $0.00 down. My plan is to contact decent artists, coders and pc gurus about the project and get them involved by having them record the training material. They will record the lessons and send them to me via download or on disc, then I will take the lessons and compile them into downloads and DVDs to sell. When a CD or Download is sold they will get a 50% cut of each sale made. This offers them a great incentive to create the lessons because they know I will be doing everything else including promotion of the site which in reality is the highlight of this series I’m starting. I am going to outline and discuss each step I make marketing wise for this new company. That way when it achieves success you all can follow in my foot steps with your own companies and products. To my knoweledge every product business can be marketed in nearly the same way so it should be a great way for all of you to learn! What do you think, do you like this idea and series start? Tell me about it by commenting below and be sure and stay tuned for updates to SimpleTutors.com where we make it simple to learn! 28 Jun2008 How To Create & Use Ebooks To My Advantage?Posted by: Shannon Lilly in General Marketing
I like to call this technique the Ebook Grabber Method, while I won’t go into HUGE detail on everything you can do with an ebook in this post (I may create and ebook for that if enough people ask me though) I will be providing my basic step by step to getting your ebook and distributing it properly. Getting The Ebook So You Can Give It Away! Lets begin by first talking about the ebook itself. To start you need to either buy the ebook your going to give out, pay someone to write it or the best solution is to write the ebook yourself. If your going to blog on a specific topic you probably know a thing or two about that topic and therefor you could easily create a good ebook on that topic. If you however are not sure you can create a ebook the right way perhaps you could ask me some specific ebook questions or as I said pay someone else to write it. If your in to much of a hurry to do either of those you can always buy an ebook that is already done and ready to go that you can resale. Just be sure to buy the master resale rights to any ebooks you want to offer otherwise it could come back to bite you later on down the road. Creating The Ebook (Make It Classy) One thing that your readers will want to know about your ebook is that you took time to ensure its what they need and that it will benifit them if they download it. If the ebook doesnt do this then why would they waste there time? Your readers are people not robots you can order around so be sure and get that ebook to tip top shape! Here is a few things you can do within and outside the ebook to ensure this happens.
When I look at the above list these are just a few things that I would wan’t to see in an ebook I am going to download. As you can tell from my post announcing the soon to be released ebook I am giving out I have a nice cover made (did it myself) and that alone should help increase my traffic because its one of those things that people WANT to click on. 27 Jun2008 Write Headlines That Catch Attention!Posted by: Shannon Lilly in Blogging Tips
Today we are going to look at 4 different headline types and then you can decide which is best for your blog(s) before the day is out! The Question Headline: This is one of the simplest headlines to develop, simply ask a question. Something like this perhaps “Do you like to fish?”. That title doesn’t even have to be about fishing in general, why not turn the post into something about link bait or other related topics? The Statement Headline: The next type of headline I have found to be useful is the statement headline. Statements are made daily and you can find them all through out any newspaper or magazine. Going on the example from about you could use something like “Give A Man A Fish, Feed Him For A Day. Teach Him How To Fish, Feed Him For Life”. A statement headline is generally something that will leave an impact in the minds and hearts of your readers, take time to develop the right one and you could hit a gold mine! The How To Headline: People love to learn things so using a title to let readers know that this is a how to post is a great way to attract attention. Something like “Learn To Fish With No Bait Or Tackle” may just catch your readers attention without even trying! The Reason Why Headline: Another great headline type to use and break things up a little bit is to use a reason headline, something like “5 Reasons To Consider Fish Tackle”. You never know what your audience is after or what they may be intrigued by so learn to use different headlines throughout your blog. And that’s really all there is to it, I believe if you master these 4 headline types you could very well spark interest from sites like Digg, StumbleUpon and more overnight just because of a title! Try it out and be sure and share your results with us by commenting below! 26 Jun2008 Moving Up The Top 100 Blogs (WorldWide List)Posted by: Shannon Lilly in Industry NewsYou can usually measure the success of a blog by how often its hit via traffic, however one way us MMO blogs can be judged by is the awesome list the 45n5 Blogger created. It auto updates displaying the latest technorati and alexa rank along with page rank to determine how succesful or rather how popular an mmo blog is! I have made posts about this list before and how we were ranking and its time to do that once again! Over the last couple of weeks we have dropped our alexa rank even more and gained more technorati authority so we are moving up the charts! I thought I would show you all a a screen grab of the our current position on the top 100 list, remeber this list only has the best of the best blogs in it so we are already doing good just to be mentioned in it! (if you can’t see the image we are currently #70 on the list). I am so proud of this blog and its readers, we actually just beat out TheUniversityKid by 1spot and that alone is worth a lot to me as TUK makes well over $500.00/mo on his blog which has been my goal with IBB for some time now! 25 Jun2008 Effective SEM TechniquesTo Help Your Marketing StrategyPosted by: Shannon Lilly in SEO Site OptimizationZafar Ahmed is a senior seo specialist who currently resides in Pakistan. You can find out more info and other great articles from him on http://zafarahmed.com So you have made your website or weblog and now wondering about how to get listed in the search engine. If you are keenly interested to appear as a successful online entrepreneur, you may not be able to do anything without the knowledge of SEM or search engine marketing. Apart from creating a content-rich blog, you must have enough knowledge about blog marketing strategy as well. Now if you consider the primary objectives of search engine marketing, putting it simply you can see two integral factors – (1) to get listed and (2) to get higher ranking. Now take the first factor and let us analyze it from a closer perspective. Many people prefer to submit their site to Google and then spend a considerable amount of time for Google Dance. Well, this is not an effective solution always. Here are few essential SEM tips that you employ to enhance your blog marketing strategy. Better Rank on Search Engines Needs Strategies The first step of trying for a higher rank on the Google is creating Blogger Blogs. Since Google owns Blogger, your blog will have a guaranteed place in the listing. People may not prefer using Blogger, in such cases they can always switch over into something else after being listed. According to the majority, Wordpress is the most handy blogging software of recent times. It works the best when you are executing it from a web space of your own. The position obtained in the list can always be improved by optimizing the pages based on the subject of each page. Always keep in mind the working procedure of the search engines. The search engines set the rank for each page separately and thus all the pages should pass through separate optimization. But the first focus should always be on the first page or index page of the blog. The main theme of blog marketing is achieving the best rank for the index page, as that is the page with information about the Blogs. Sometimes after the blog is listed higher on the search engines, another page other than the index page obtains a higher rank. But it is not a very common feature in blog marketing. You can now continue your optimization procedure according to your wish. Many people continue to post fresh topics on their blogs at regular intervals. Adding relevant links to the blog also helps in blog marketing. This will increase the possibility of receiving a high rank in the search engine listings. Effective Index Page for Blog marketing Now if you are interested in making the index page of your blog more eye-catching, there are some simple strategies that you can follow. Remember that the listing is meant for only a single search term. This search term is provided by the persons seeking information about the subject matter of your blog. You can obtain a separate rank for a different search term at another index. So, the main aim should always be on determining a best keyword for optimizing the index page. Then after deciding the final keyword, you have to again pass through certain processes. Include the keyword in the title of the page and place it in the ‘title’ tags. It is always better if you manage to form a title a bit extended that your keyword. For example, you have decided to use ‘diabetes’ as the keyword, in this case the title can be ‘Symptoms of Diabetes’. The core heading of the page does not follow the same rule, but it should also include the keyword. For instance the above mentioned pages have a heading like ‘Diabetes in Doctor’s Discussion Forum’. Place it as the H1 tags. This will inform the algorithm of the search engine that the page heading includes the vital text related to the blog. Highlighting the Significance of Keywords - Is It Necessary? It must be highlighted that the keyword ‘diabetes’ is a very significant term for the blog. Use it for a few times in the initial 100 characters and then again in the concluding paragraph of the page, this will serve the purpose of highlighting the key-term. You may also apply it once in each 300 words, but this is not a necessary trick. Always remember that overusing of the keywords will harm the blog marketing procedure. In addition to the main keyword try to use plenty of terms related to the keyword. This will make the algorithm understand the actual subject matter discussed in the blog. The example that we have discussed above will not let you know whether the subject is based on typ1 or type2 diabetes. You must always make this clear while building the syntax for the blog. This can be done in two ways one by changing the main page heading into ‘Type2 Diabetes in Doctor’s Discussion Forum’ or by including several terms related to type2 diabetes. For instance words like ‘weight loss’, ‘fatigue’, ‘blurred vision’ etc. All these words are used for making it clear to the algorithm for the page, that it is based on type2 diabetes. You will get to know many other methods of optimizing your blog. Some of them are capable of making the blog more applicable for the keyword. The more relevant the keyword appears to the search engine, the higher will be the rank of your blog. Confusion between SEO and SEM: a Big Factor? There are vast differences between the SEO and SEM. Majority of the people consider the search engine optimization and the search engine marketing as similar processes. This confusion leaves a harmful effect on the blog marketing. You will not be able to be successful in blog marketing without knowing the SEM in details. So have a complete brush on your SEM knowledge or hire some external SEM services. People always have a tendency to become puzzled with the process of starting SEM. Sometimes it becomes quite critical to locate an effective point of focus for SEM. So, hiring services can be quite beneficial. |
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