What is Web 2 marketing really? There are lots of misconceptions among webmasters on what it is and which the best practices are!
And there is no specific guide book to teach web 2.0 marketing best practices. Everyone is searching for newer avenues and continuously developing on it – like everything else it is an ongoing process. However, before talking about web 2.0 marketing let us make one point clear. Link Building in the traditional way is almost out of date if not DEAD. If you take a look at the recent trends in link building you would find that it is more about “strategic link positioning” rather than just getting links from high PR pages. It is also about implementing strategic SEO, SEM and link building in the development process. It is like posting a link in such a place where others would be able to pick it up easily.
It is more about being visible in as many verticals as possible. And when we talk about strategic link positioning, it necessarily includes branding and viral movement. For the beginners, the word Vertical may sound something new. To put it simply, vertical means different avenues like image, video, audio, local listing, business listing, social media etc.
Do you agree with this?
If your answer is yes, we can move forward to the next level.
Why do we buy something? Do you really think that a ‘buying decision’ solely depends on an individual? Certainly not; something that seems like a simple decision made at that very point is actually a complex evolution modified by different social contexts. In this situation we may also think about another phenomenon – need.
If you think twice, you would see that we often try to justify something as ‘need’ though we can do well without that. For example, if you are hungry, you can buy anything to eat. But why do you tend to buy from McDonald when you can do well with something else. Anything could easily replace McDonald. But does it happen always if you have money!
To put it simply, behavior and tendency of other people in your social context is actually helping you to shape your needs and desires. And thus you are not the only player in this decision making process.
Did you notice that we are talking about McDonald!
So how does it relate to web marketing?
In case of web marketing, the target individual is not a single individual sitting in front of a computer away from his or her social self. If you look closely, web is continuously growing into a bigger and critical social identity – a mixed bag of different cultural zones. To add to this, the same individual may act differently when he or she is talking about films or toothpaste or visiting different websites.
While integrating social media in their web marketing mix, a lot of search engine marketers think that it would get them a lot of visitors and business. If this is the primary reason for integrating social media into your web marketing mix, you are mistaking. The social media will actually create a buzz about you and your product if you can hit the hive properly.
Now how does this buzz work?
The buzz actually creates and modifies the online behavior of your target audience to take a positive or negative action (yes, there is always a risk). This happens just as it would have happened in your locality. The only difference is that, you do not see everyone physically – face to face.
Is that all?
No, certainly not! If bloggers (they have houses in the web to link to you) start talking about you (Oops, you just opened a node), it would also help you in SEO (great links – content based).
