Hello, My name is Shannon and I have been making money online for the last several years. I am dedicated to showing everyone I can how to replicate my blogging success. I work very hard and I have been featured on some of the biggest blogs on the net, you can 
Advertising the letter secret sauce!
In today’s article I’m going to show you a great way to create the advertising letterhead that looks impressive to potential advertisers while still giving them all the facts and convincing points that will make them buy your banners or text links!
These tips and techniques are just my opinion but I have gotten great results from them.
Basically I’m going to list all the things I believe you should include in an advertising letter, at the end of this post I will then show you my advertising letter that I have sent to potential advertisers so you can see it in action for yourselves.
Page Rank
Although page rank is not really a factor any longer to the search engines it is still a great gauge for people buying advertisements to see how popular your website is, therefore I believe it’s important for you to list the page rank when sending your advertisement letter simply for the fact to show to your website is trusted and authoritative in the search engines!
However if your page rank is only like a 1 then don’t list it, it looks unprofessional and not very authoritative although you might get tons of traffic which is really your top selling point to potential advertisers!
Page Strength
Another great way to show your websites authority to your potential advertisers is to show of your SEOMOZ Page Strength. You could even link them directly to the page where SEOMOZ displays your strength.
Technorati Rank
Next on the list of important factors for you to list is the technorati rank that technorati gives to each blog depending on how many blogs link back to your blog.
Therefore list this in the fashion as to make it look good!
Alexa
Although Alexa is a terrible way to see traffic gains and decreases its still a great selling point for your advertising letter, it shows that you’re not afraid to show off your traffic in multiple ways. Reassuring the buyer of your advertisements and that they’re going to get their money’s worth!
Page Views / Mo
Your main selling point is going to be your page views or overall traffic per month, because we want to make a recurring income always list your stats per month.
For instance if you get 10,000 visitors to your website per month then list that but also list how many page views your blog or website gets, page views are more valuable as they mean each individual page that your potential advertisers banners are going to be on!
Subscribers / Members
The last and final important factor to list on your advertising letter is how many current RSS subscribers or members you have to your website, the bigger than the number the more impressed your advertisers will be!
As a final note always be truthful in the data you provide to advertisers, if you provide any inaccurate data and your advertisers don’t see any gains once the purchase an advertisement from you then they won’t be recurring advertisers.
The key is getting a recurring income, everybody will try something at least once but as those that have mastered the art of re-occurring that make it big!
And now here is the basic letter that I send to advertising potentials!
I wanted to offer you a Premium advertising spot on the fast and growing www.bzimage.org
I am only offering this to you as a few of the ads we have on there are expiring in a few days! Banners are only $45.00 per month and you will get clicks! Last month alone we had over 30K visitors to the site, and this month we are on another record setting pace! Get in now before the price sky rockets!
Email me back with any questions you have!
Hope you enjoyed this article and will post your comments and thoughts below.
[tags]email letter, advertising rates[/tags]
February 20th, 2008 at 6:53 pm
[...] contain? Luckily for you I have that covered here in another article which I like to call the Advertising Letter Secret Sauce this article shows what should be listed in the email to your potential advertisers. You could [...]
September 12th, 2008 at 8:35 am
Shannon, as this blog has grown over the year, have you modified your approach at all?
September 28th, 2008 at 6:41 pm
Cheap Sprint Phones: Very interesting question. Shannon can we have your answer please?
May 22nd, 2009 at 6:02 am
I believe it’s important for you to list the page rank when sending your advertisement letter simply for the fact to show to your website is trusted and authoritative in the search engines.
June 9th, 2009 at 8:51 am
off course, page rank is always important for this purpose because if you are selecting a page with low rank than it never look professional which is always very important.
June 9th, 2009 at 8:53 am
Awesome post, now I can manage it in a better way that will sure increase my revenue.
June 9th, 2009 at 8:54 am
I also use the Alexa in order to get the real stats of my web pages and that is always authentic and reliable.
July 23rd, 2009 at 11:08 am
Yes, Alexa is a awful way for checking the traffic and the statistics are always genuine.
August 17th, 2009 at 1:02 pm
feed subscribers first then alexa the last is PR…
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