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When article marketing there are a couple of things you should do, follow along to see what I mean :)

1. Its important for you to write original content to position yourself as an expert in your niche.

2. Secondly you need to understand that the original content that will do the best is the content that does not ”sell” or promote yourself. Rather articles that provide useful information for readers will do the best.

3. You also need to know where to submit your best original content, its important to frequently submit to the #1 article site which is http://EzineArticles.com/ this way you can build a steady stream of traffic to your website/blog.

You may be asking yourself: “How do I benefit from the article if I can’t make a pitch in the article?”.

The key point to understand is that articles are meant to be informative first before a sales pitch, after they read your useful help you can share your unique expertise by placing a link or two in the resource box at the bottom of the article submission page when you submit your article. Just simply provide a link back to your website and kaboosh you got traffic and links.

Learn to provide just enough information in the resource box to get the reader interested in checking out what else you offer. Give your readers an appetite for more and they will be more inclined to visit your site/blog.

Make sure the information in your article body relates to the information on your site. Once they are at your site, you have the opportunity to deliver your pitch any way you like.

Another reason not to sell yourself in the article body, is that ezine and web publishers don’t generally want to re-publish sales pitches to the masses. By keeping your promotional content within the Resource Box only, you increase your article readablity and link visibility throughout the net, your chances of being republished go way up from there.

Article marketing is about generating traffic and leading qualified prospects to your website not a quick fix.

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18 Responses to “Article Marketing Basics”

  1. Ecommerce Blog Says:

    Shannon, are you still having luck with this? I typically use iSnare and the results have gone way down…I’m wondering if a simple switch to eZineArticles would improve my results.

  2. Shannon Lilly Says:

    Ezine articles is the biggest around, you should try them out and see. I never tried isnare though so…

  3. jacky Says:

    i think hire other people to write articles will be also a good choice to promote your business.
    Spend some money and save your time.

    http://www.10000onlinegames.com

  4. Live Football Says:

    I love ezine articles, it brings a few sales to some of my products I promote and some targeted traffic as well. I don’t think i’ve ever used any other article site other than Ezine.

  5. Shannon Lilly Says:

    All great suggestions guys!

  6. Cheap Sprint Phones Says:

    I know how important article marketing is, but I find it VERY hard to pound out articles quickly enough to feel that there’s a good ROI. It can take me hours to write a 500 word article, and there’s a lot of link-building that could get done in that same time.

    Once a little more money is coming in, I may try outsourcing articles instead.

  7. Repair Bad Credit Says:

    It’s important to know that the more articles you write, the better you’ll get at it. After a while, you’ll be able to pound out that same 500 word article in 20 minutes, which is pretty cool.

    Another thing to be aware of… Article marketing is great, but make sure the landing page that you’re sending the traffic to is decent. I have an article that has gotten thousands of click-throughs, but none of them converted.

  8. Yan Shall Blog Says:

    I’m all for article marketing and I certainly agree with “Repair Bad Credit” on the part where the landing page should be of value to those who come for visits or they will otherwise leave as fast as they come…

    Yan

  9. Movies Says:

    enzines are a must if you want to get unique content or links back to your website, your content is what will bring loyal visitors back to your site

  10. Yan Shall Blog Says:

    I’m not too sure if I’m right but it seems like ezine easily pass Google duplicate content filter..at least that’s what I read on other blogs. Any opinion on this?

  11. Ethan Says:

    Any type of social marketing is good. Especially if you can get featured on Digg.

  12. Yan Shall Blog Says:

    @Ethan: Forget “Digg” …. everything is gamed by a certain quarter of close-knit diggers. Perhaps an article as famous as “Obama Drop from the Presidential Race” would make it to the front page. Oh I love this guy….

    Yan

  13. Dura Killer Says:

    Nice tips, originality of the article and keeping it related to your niche is very important, thnx for sharing tips.

  14. Web Copy Says:

    Ahh.. been looking for good views about article marketing, I found only a few helpful and free info such as this one.. Thanks for sharing us this info, Creating articles is one of the biggest challenges that I’ve encountered… I don’t want to just create some junk articles ’cause I want to maximize my profits and finding good info like this really means a lot..

    Thanks a bunch, will also add this to our web copy resource list..

    Kudos!

  15. Article Spinning Says:

    Thanks for this, Shannon, but I wonder why people still don’t mention article spinning when talking about article marketing. It’s becoming increasingly difficult to get good results when submitting just one article to hundreds of article directories. To get the best results from article marketing, it’s advisable to spin and submit one or more seed articles to hundreds of article directories with backlinks to several pages of your sites.

  16. New Music Careers Says:

    This is a great input regarding article marketing. I read the follow up links of your blog. and I see very use full to me the information you share. thank’s

  17. Philippines Real Estate Says:

    Awesome. I learned a lot about article marketing. This information is very helpful. Keep posting.

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    Very good articlelouis vuitton handbags written, let me understand a lot

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