If you haven’t already heard the news about Google Tv Ads then your in luck and I am here to share the news with you. While I don’t know all the details about the program for myself yet as I haven’t tried it I hear its really good for business. Here are a few testimonials I grabbed off the Google Tv Ads testimonials page!
“They are able to tell me how many viewers watched each ad until the end. Which is fantastic.”
- Jeff Wisot, Vice President, Marketing, Buy.com
New York Times, October 24, 2007
As you can see from the enthusiasm it appears to be a great new way to advertise, while I have some doubts about the program it appears google is making some strides in the right direction with it. One is the ease of use the program provides, if you read the How It Works section of google ads you will see the following.
How it works
Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
1. Select desired networks, dayparts, and programs.
- Choose as many networks as you like with no bundling and no commitment.
- Better manage a fragmented audience with easy access to small networks
2. Upload and select your ad.
- Check that your ad meets our technical specifications and then upload your ad to your account.
- If you don’t have an ad, use the Ad Creation Marketplace to connect with specialists who can produce your TV commercial.
3. Set a budget and bid the max CPM that you are willing to pay.
- Use the traffic estimator for insight into how many impressions you can expect to receive at the budget and price you set.
- Pay the second highest bidders’ price for impressions delivered.
- Change your bid as often as you like.
4. Track and optimize.
- Learn when and where your ads ran the next day.
- See how many impressions your ad received.
Understand tuning behavior during your ad via second-by-second data from millions of set-top-boxes
To Fully understand the program we will all have to do some testing with it and report what we find, what do you think of Google Tv Ads? Do you believe it will be a big hit or is google just wasting our time?
Filed under: Personal Posts
Like this post? Subscribe to my RSS feed and get loads more!
nice info lollzzz
would love to advertise their/…
In my day job I manage AdWords accounts for clients. So far, no one has had the budget for TV ads, but I hope to get to use them eventually.
Wow, this is really cool! I can’t imagine the feeling I’d have if I actually saw one of my commercials on tv. I would have to outsource all aspects of it, though, as I suck with that kind of stuff.
)
thank you for posting
The only ones ghd hair iron among you who will be really happy ghd mk4 iron are those who will have sought and foundhow to serve. When the fight begins ghd iv dark styler within ghd iv kiss styler himself, a man’s worth something ghd hair iron .
The supreme happiness of timberland men’s 6 inch life is the conviction that we are sale timberland loved.There is nothing permanent except change timberland classic There is no such timberland boots uk thing as darkness; only a failure to see. No man is happy cheap timberland boots who does not think himself so.
sale ugg cardy man is not made for defeat. a ugg bailey button man can be destroyed but not defeated.No rational man can die without cheap ugg uneasy apprehension. Better ugg classic mini be unborn than untaught,for ignorance is the root of misfortune.Genius17 without education is like silver in the ugg classic cardy mine.
great posting iLouis Vuitton like it ..
Good to see the film, in the past I have read
Very good movie, ILouis Vuitton just read yesterday, I now also want to see it