Usually when it comes right down to it people don’t understand the importance of a great looking website. However are their exceptions to the web 2.0 rule and does every website need to look like the next nfl.com?

There most certainly is always exceptions and today is no question, take a look at this Federal Law website before you continue reading.

Sure its simple looking but its a winner, you may ask why so here we go!

When I first see this website it looks like a landing page for an affiliate product. Did you ever wonder why almost every affiliate page looks that way? Maybe because it actually works?

So in my opinion by losangelesfederalattorneys.com taking the formula that works and implementing it for an actual website they have created and instant winner!

Granted the page is very long and could stand for some more colored texts, overall it needs some work but the content is all their in a easy to work with format!

We all would do well to learn from this example in two ways…

1. First of all we can learn that a landing page can be used as an actual website as well as the actual content which is a great sales letter.

2. Secondly we can learn that to much text can hurt you, not only that but not breaking up that content with some colors or even graphics can also be bad as people get bored of just plain reading!

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