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3 Jul2008 Real Offline Promotion TipsPosted by: Shannon Lilly in General Marketing
Although I am glad I did that I neglected you all by not providing any actual tips or techniques for it so today I am going to reverse that and post about some real techniques you can use TODAY if you want! Lets get started, as you can see I am not in the mood to waste time today Flyer’s/Business Cars: Lets face it, nearly everyone is interested in something and we can take advantage of that. One way you could be very successful in getting new subscribers / direct traffic is by making up a couple thousand flyers and then put them on every ones car in the parking lot. Just make sure there is no security around when you do it coz they will ask you to leave. (PS, Don’t you dare put one on my car, just email me and I’ll visit!). Tshirts: I have talked about this before and you can still do it fairly cheap, make up a couple dozen Tshirts and give them to family and friends / other bloggers in your niche. Ask them to wear them and maybe even take a pic and send it to you for the world to see. A lot of people will probably take you up on that and its worth every penny a shirt costs if you can get it into the right hands. Get On The Radio: People to this day still love to listen to the radio in there cars at work and dozens of other places. You can use this to your advantage by calling up the radio station and ask them how much a 30 second plug would be to advertise your business. It may be expensive to some but the return you get from it could be great, depends what the audience is really. Give Away Free Cookies / Lemonade: OK so this one is a bit weird but guess what IT WILL WORK! All you have to do is go to your local library and setup a small table with your laptop (make sure you have a Internet connection) and have a basket or box of cookies with some lemonade. Tell people you will give them one or the other for free if they sign up to your blog which is about blah blah blah. You may get a couple who unsubscribe when they get home but most likely they will stick around and remember that free cookie you gave them! And that’s about it for now, there are literally dozens of ways you can market via offline promotion. These are just a few of my favorite ones! Leave a Reply » |
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