This article is written by Zafar Ahmed who is an experienced SEO Consultant

As the title says, if you are serious about internet marketing for your website or company; you’d have to get into it fully and go with techniques that just doesn’t give you benefit for a week or a month, it should benefits you in the long term, and if you are too serious about your company or website, you’d have to be really careful with internet marketing specially SEO as this can get you on top or banned your company website overnight. Yes, there have been many people who have experienced getting penalized by Google after years of intensive online marketing via SEO link building.

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Now let’s get down to what can get you banned from Google and what can get your company on TOP rankings?

Remember; when you optimize a website, think of it for “long term” you have to tell yourself “I want to live in Google forever”

What can get you banned from Google?

1- A bad link no matter if it is relevant.

Yes, you heard it right. A bad link regardless of how relevant it is can still get you banned. You should know, some people out there would do anything to take full use of their high PR domains and sell unlimited links. Search Engines especially Google doesn’t like to give value to a link if it is on a website with 150+ other outgoing links. You should know the linking algorithm is no more the same, it will distribute the link juice with other outgoing links. Or even worse, if Google finds a website filled with outgoing ‘followed all’ anchored links, just that one link you bought on the site can bring you DOWN or let’s say discount your link as what they say.

2- Duplicate Content

You have to know how serious Google is about unique content. I am sure you should know of this as well after seeing Google launching their Knol service and how much importance it gives to wikipedia and how weird it is to banned almost 80% of the directories except few like DirJournal simply because for them, it is “uniqueness” of your content and how “valuable” it is to users.

You should also know the difference between “uniqueness” and “Valuable” in my dictionary, yes I have my own made “dictionary”.

What’s “unique”?

People these days seems to just think of “unique content” as hiring a writer to write a definition and features of a specific topic. For them, that’s the uniqueness of content.

If you do that, you are doing it wrong. Remember, everyone in this online world knows “wikipedia” is the best source for finding information, why would they read your content if they can quickly find it on wikipedia? Heck, it comes first rank for every searched keyword as well!

What’s “valuable”?

A simple one line explanation would be “teach people, do not just give them information; tell them what TO DO and what NOT TO DO” because that’s what they’d be more interested to know.

Suppose, if you own a company that does web design and you have a blog running on it, don’t talk about the difference between “photoshop and illustrator” or difference between this and that. TEACH THEM. yes, teach them how to actually make the most out of a web design as in what would be the best way to make your website more brand perfect with new web design tricks.
That’s what they’d be more interested to read.

Basic formula for unique content would be:

unique+valuable= uniquvaluable content! =P

3- Have a blog? – need PR? don’t buy links from START.

I am not against buying links like Google, I am against buying shitty and spammy links and buying links on very bad timings. Yes, time is a factor now too!
If you own a blog and wants to give it an increase in PR, be smart. If you want to make money off your blog and your domain is newly registered, you bought hosting and put a blog on your domain, now what?

Making money with blogs is not easy as it was before. You should read #2 up there and then keep on attracting commenter’s and search engine bots towards your blog without doing any link building. Your main target should for now be how to provide “uniquvaluable content” to your readers. I think the mistake most of newbies do these days, they just jump toward buying links skipping the most major part “uniquvaluable content”. There is proper timings to do both, perfect time would be once you know your pages are getting indexed faster and you have all your blog posts indexed and attracting commenter’s to your blogs, that’s when you should move towards “buying links” as those links will look more naturally to Google. You know what I mean, right? – that will be the time when Google would think… “the blog been up for some time, the webmaster been providing valuable info in the begining, there is no doubt why it shouldn’t be getting any links”.
=)

What can get your company on TOP rankings for long term?

1 – Trust

That’s the one and only big big factor that Google judges a website especially online company. Just like you build trust with “people” replace “people” with “search engines” now. Funny thing is the concept of building trust is for both is same.

- Get people talk about you positively to other people they know.
- Build your reputation with every one
- Be everywhere, forums, blogs, social bookmarks, twitter, everywhere.
- Teach people by giving advices
- Warn people what “NOT” to do
- Earn “awards” “achievements” but don’t brag much about it.
- Build you credibility…actually, that should be first but whatever…

That’s for now, I hope I’ve been “uniquvaluable” to everyone who has read this and you should tell yourself “Am I serious about internet marketing?”.

Filed under: Personal Posts

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