Hey everyone,
Today I am excited to announce that I have had my first BIG sale from a website. Through the selling process I learned a few things and I just had to share it all with you!
Selling a website on the internet can be risky so be sure you only sell to a quality buyer. If you do get scammed I do apologize but don’t give up because the best is yet to come!
30 Days Prior To Sale
Before you sell your website you need to ensure a few things are in place to get accurate stats for selling purposes. The more organized and easy it is for people to know what your site has to offer them the easier the sale will go (plus people are suckers for graphs and pictures on a sales thread).
Google Analytic’s – While your web hosting provider may in fact have some sort of stats software already available, people have come to trust the Google analytics screenshots the most. (I did not have this with my sale but it would have helped sell I assure you). You can Signup for Google Analytics and install the code on your site. It is fairly simple, here is a quick video showing you how to do it:
Remove Site Errors – Another thing you should do is ensure your site does not have any obvious errors on it. Nobody wants to buy a ugly or broken website, take the time needed to fix what is not working.
What to list on your Sale
It is actually mind baffling to me how many people list the stupidest things when trying to sell there website. If that’s not bad enough sometimes they list almost nothing at all which is even worse. Remember these rules when listing a website for sale.
Be Direct With Your Text – Your sales copy should be short, to the point and persuasive. These are normal selling techniques. Don’t be afraid to ask a question to start a conversation about your sale (it gets people looking).
Show lots of images – As I said above earlier, people are suckers for graphs and images when it comes to a sale. Even if the numbers are low the fact you have images gives you an edge over another website for sale (you are not the only one).
Colors – When it comes to coloring the font (DON’T). It distracts from the site your selling and gets annoying. Be smart, professional and use plain black text. It makes you look pro even if you are not.
Price – When it comes to the pricing of your ad there are several approaches you can take. I have found making your starting bid about 10% of the actual sale price you want just seems to make sense and work really well. So if your final sale price that you are wanting is $2,000.00 your starting bid price should be $200.00. This technique will eliminate people without much money from wasting your time and gets the big boys looking. You also should set a reserve price which is the absolute rock bottom you would take for your site (WORST CASE SCENARIO).
Final Thoughts 4 Selling
The main final thought I want to leave you with is communication. When it comes to selling it will take leg work and time to answer every potential buyers questions. Don’t count anyone out of your auction. Give yourself and your buyers the allotted time to really make a good decision. Never rush a sale.
And lastly SELL that thing!