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As bloggers the internet is our source to making money online, if we don’t treat it as such how can we expect it to pay off? I once read an interesting article in regards to Sam Walton the founder of the Walmart Store Chain.

Sam had a vision to offer the lowest prices on anything and everything and he believed in the end it would be a success and people would come to his store and buy things which have been marked down in price.

Walmarts slogan is “Always the LOWER PRICE” with a slogan like that it’s no wonder we all actually buy from Walmart on a regular basis. Sam never got to see his dream come into full reality but he set the stepping stones for his family to soak in wealth for lifetimes ahead.

The thing about Walmart that may surprise you is that their prices are actually not that much lower. Think about it, Walmart has been “Rolling Back The Prices” since they came to be. If that were so how come everything in the store is not $0.00 to buy by now? Surely a few products down the line would have come down to that?

I challenge you to do a test, go into your local Walmart store with a pen and paper. Go look at some prices of generic items like toys, light bulbs, hammer and maybe some car oil? Jot down the prices you see, then go to some smaller stores and compare those prices to the smaller stores where you can buy the same brand and products from. If you notice Walmart will most likely be the same price or in some cases more then the smaller mom and pop shops. Why is this so?

They have the Brand nailed, using their slogan “Always the LOWER PRICE” they have convinced you that they truly do offer the lower prices even if they don’t.

Today we are going to talk about some ways we can incorporate some messages to convince buyers that what we are offering is worth having!

When it comes to these tactics be sure to use them sparingly as we don’t want to spam our customers and lose trust from them. A loyal customer will bring more customers your way, treat every customer with respect and they will treat you the same.

Doing this effectively is not really all that difficult, look at things this way. If you sell a quality proven product that you have put through test after test and you know it’s the very best it can be. Then no press is bad press, meaning if your product is really a great product nothing someone says will change that nor will it change how many people buy it. There are defiantly some ways to encourage users to buy and those techniques are what I plan to cover today.

Legal Subliminal Advertising History?

The first thing I want to cover in this legal subliminal advertising bit is the fact that certain colors do impact the brain when it sees them for positive and negative results. Before I get into that though, you may be wondering why I keep saying “legal subliminal techniques” my reasoning behind this is simple, before I can just blurt that answer out you need to hear a little background on subliminal advertising and how it got started.

Way back in the day when there was no such thing as subliminal advertising there was one man who owned a Movie Theater who tried a little experiment. His experiment was quite simple to do but the results it yielded were unbelievable! All he did was periodically flash for a half second ads on the screen during the movie stating simple commands like “Eat Popcorn” and the one I love “Drink Coke” because it flashed so quickly the human eye could not see what was said and it was easily forgotten. However the brain can and does see things in an instant and tries to calculate everything it sees, this factor alone brought more sales to his movie theater of popcorn and coke.

If it were me that had discovered that I would have probably kept it a little secret and only told maybe a small group of friends so they could also improve their businesses (what am I saying, we all know I would spill those beans to) and make more money.

The technique was labeled subliminal advertising because subliminal stands for (existing or functioning below the threshold of consciousness) according to the dictionary.

As you can see subliminal advertising can and is a powerful marketing tool if you can get away with it, I personally have seen subliminal advertising on the TV in kids programs as well as programs like the Food Network. The government cracks down on the people who do it and it’s a good thing or we would all be broke buying anything and everything we were told to buy.

So how does this help us? There are certain things that we can do legally to affect the brain in a positive way and make people want to buy from us. Strap yourself down and get ready for a ride of enjoyment!

Can Colors Help?

Now to get into the good stuff! What are some real legal subliminal techniques we can use? For starters colors are just one of many ways to impact your visitors in a positive way. Colors alone won’t SELL your product; they can create excitement or a calm and peace about your product though.

A test was once done where a weight lifter bench pressed about 45 Lbs per arm. He pumped off 8 reps with no trouble. Then an assistant put a blue piece of paper in front of his face so he could not see anything but light blue. He tried to do the reps with the blue paper in front of him. He was barley able to do a couple of reps! Then the assistant replaced the blue with a red piece of paper and the weight lifter was able to do the reps even easier then the first time he started.

With this test it shows us that the color blue (Especially Light Blue) creates calmness about the situation, while red created excitement and passion. If you have ever noticed in hospitals the walls are generally a light blue or similar light color. They do this purposely to calm the patients down. Think about how a doctor would have trouble if a patient was in a red room, they would be fighting back like crazy!

The key to using colors in our advertisements is to use a combination of both excitement and calm colors. If you even look at a successful eBay ad they use colors to create excitement about what they are offering to you. A large % of successful eBay sellers use the colors to help with there sales in general. We can learn from these people by doing the same, I have experimented slightly with this technique on my sales ads on forums and other blogs. It has yielded more successful results for me, so I encourage you to do the same. But don’t be afraid to tinker with not only colors but also bolding, underlines and italics. All of these catch the eye and make people want to buy more.

Can Words Help?

Secondly when it comes to subliminal advertising there are certain key words that can help you sell better. Here is a small list of words that can help you sell your products better.

• Guaranteed
• Free
• Bargain
• Best Price
• Love
• Success
• Dream
• Reality

These words affect the brain differently for every person, so within your sales letter it’s important to use a mix of them. Don’t spam the ad with these words like we talked about earlier, gaining your customers trust should be your #1 goal. There is an old saying which states “If you have one satisfied customer, you really have 10!” what this means is more then likely a satisfied customer will tell someone else about you and that person will tell another and before you know it your seeing a chain reaction of customers flowing in. It’s hard to do sometimes as some customers just cannot be satisfied no matter what you do. But if you can overcome that and ensure every customer always gets what you promised then you will have loyal readers to your blog and customers for your products.

Thank you for reading this article, I have tried my best to provide accurate info within that I have tested myself over and over. I hope it yields you better results then your currently getting as it did for me and you can do it to!